Zespri International Limited is the world’s largest marketer of kiwifruit. Formed as a cooperative of kiwifruit growers in New Zealand in 1997, its kiwifruit portfolio includes SunGold, Green and Organic varieties. The multinational company relies on our services to articulate the SEO and content structure for its new website oriented to the European market.
As this is a multi-language project, we started by choosing to carry out multilingual keyword research in order to accurately quantify our top markets, as well as the different language variations used in different countries to refer to the same fruit. These actions allow us to notice remarkable grammatical differences between New Zealand English and UK English, allowing us to multiply our potential traffic by more than 9 times by targeting this particular term.
Keyword research, identification of potential traffic attraction poles, definition of the structure and complete tagging on site are the keys to the success of the project.
Quantification of our potential market, analysis of SERPs and definition of degrees of competition and ease of penetration by keyword.
Editing the onsite SEO grammar for the website: Titles, descriptions, headers, microformats… During this stage, the main lines of content for the blog are proposed in order to cover the maximum of out-of-structure searches..
Definition of the ideal nodal structure to reach the various potentially interesting keywords identified in the previous point .
After the development process of the new website, we proceed to the control and supervision of the implementation of the proposal, in collaboration with the development team..
Launched in early 2017, the site currently boasts an increase of over 400% in terms of SEO traffic. The site is able to rank for more than 30,000 keywords in all its markets, more than 1,000 in Top 3 positions.
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