Incio » SEM Agency » Remarketing Agency

We are experts in
REMARKETING CAMPAIGNS MANAGEMENT

On average, only 2% of our users will convert on their first visit. Are you going to forget about the 98% of users who already know you? We want to help you bring your qualified audience back into the purchase funnel, by proposing high-value remarketing acquisition actions, always oriented to your ROI.

WHAT IS REMARKETING?

Remarketing, or retargeting if used outside the environment of the almighty Google, consists of the implementation of advertising recruitment actions aimed at reaching former users of your website.

Through the use of navigation cookies, remarketing allows you to determine personalized audiences based on previous browsing, with the aim of returning users who, for whatever reason, have not converted, back to the conversion funnel.

WHY DO IT?

A good remarketing campaign can exponentially multiply the conversion rate of your online project.

Also, most major advertising platforms, including Google and Facebook, include this modality in their portfolio, so the potential reach of these campaigns is enormous. In addition, the click acquisition costs are significantly lower compared to most search ads.

Don’t let them
escape

Remarketing campaigns in
Google Ads and Facebook Ads
to increase your conversions
and your ROI return

HERE WE GET IT

Results, results and more results, no more excuses! After more than 10 years of experience managing remarketing campaigns on Google and Facebook, we have refined a proprietary formula to achieve the objectives of each project:

01.

Perhaps we have overlooked it before, but remember that in order to start working on remarketing, you will first need… users. If this is not the case, we will propose the necessary actions to start building your audiences.

At the same time, the initial part of the process will consist of adapting your web analytics to begin to swell these lists.

02.

Once we have a sufficient bag of collected cookies and our website is correctly labeled, we draw the appropriate betting strategy and the best distribution of channels and advertising formats for each case.

After validation of the action proposal, all that remains is to click on the little button to start the campaign activity.

03.

We are on the air!

The third and last phase begins, corresponding to data analysis, betting optimization and continuous monitoring of the remarketing campaign, both from the purely advertising account management point of view, as well as on-site behavioral data analysis.