“A growth-hacker is a person whose true north is growth”
THE PRINCIPLES OF GROWTH HACKING
Make it grow a lil’ bit, like to eleven, but it must sustain!
To grow with scalability, and to make in a stable fashion is more desirable than to grow for growth’s sake. A Growth Hacker gets customers and revenue where the rest only see visits and likes.
CARTESIAN MARKETING OR MARTESIAN CARTEKING OR…?
Trial, error, result. Growth Hacking is based on empirics and measurement.
To try/know and to measure. A Growth Hacker is capable of reproducing his/her growth results because prior to reaching them he made them undergo the principles of refutability. Analytic mentality and principle of detachment in regard of the actions taken.
HERE, THE PRODUCT IS THE SELLER AND THE SELLER… OH WAIT!
Growth actions are developed along with the product. The Growth Hacker is present in the development stage and the product itself becomes the main marketing asset that’s implemented with features that boost its dissemination.
Growth Hacking. Street-market boxers.
A Growth Hacker gets great results out of low-cost actions. Without complexes, with creativity. Low-cost growth channels are his/her favourites. Content marketing, viral marketing, conversion optimization through usability improvement and copyright, etc. Power to creativity, diligence, dinamism.
GROWTH HACKING. WHAT IT’S NOT.
A hat full of tricks. That’s called magic.
Product tyranny over the user.
A visits promoter, that’s called travel agency. A Growth Hacker gets “clients”, not visits.
A protocol, a template, a printing plate to get copies from and to pretend that one is a Growth Hacker. Guttenberg heirs won’t make it here.
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