The choice of the right keywords for the SEO of a digital project can make or break it. At Allinagency_ we apply our own methodology to find out the potential of each of your business keywords and offer you the best positioning strategy taking into account your objectives.
WHAT IS A KEYWORD RESEARCH?
Keyword analysis seeks to identify which terms may be most suitable for the launch of a web project’s SEO strategy. During the keyword research process, the actual volume of searches for a particular term is analyzed, as well as the competition related to it, to finally help us choose those top terms with the highest positioning potential.
In the same way, performing a good keyword research can also help us to define not only the best semantic strategy for the organization of the web category tree, but also give us clues about the content strategy to be developed.
WHY DO IT?
When we perform an analysis of this type we always work with direct information from the Google database, which provides us with true and real information on the state and demands of your market.
Ultimately, a good keyword research provides us not only strategic and quantitative information of high value for our SEO, but also qualitative data that can be used in all layers and departments of the company, such as whether a product is usually searched with specific extras, materials preferred by our audience, etc.. In short, a good keyword analysis should help us to accurately target the needs of our audience.
choose, take off
We analyze and quantify
your market to help you
you in your decision making
to get your SEO off the ground
HOW WE GET IT
Through all these years of experience as an SEO agency we have refined our own method to achieve the best results in our keyword research.
All our keyword studies are governed by a clearly defined formula that we can summarize in the following steps:
The first phase of the project is the documentation and understanding of your project. The greater the challenge, the greater the curiosity. We ask questions, we listen. We ask more questions. We listen some more. We learn about you and your project, your customers and your competitors.
And then, if we are sure that we have cleared all the “X’s”, we start producing. Only then can we guarantee the success of the project.
Once we are clear about what league we play in, we start working on keyword research. To do so, we resort to Google’s database, which provides us with real and updated information on the average searches and trends of all the key terms for your business.
These terms are segmented according to market, semantic universe, or product typology to offer you quality quantitative information for your business.
After quantifying the market, we start working on qualitative aspects. We analyze inter-monthly trends of our market, geographical distribution of searches, from which devices these searches are performed… everything to provide you with an accurate and faithful picture of your market.
Finally, we cross this market data with the real SEO competition for each keyword to offer you the best positioning options for your web project.
WHAT CAN YOU EXPECT TO GET?
Not sure? We give you more reasons.
STOP THINKING ABOUT IT AND CONTACT US…