Garnacha Origen trusts our agency to meet the annual objectives of positioning and reach of the website garnachagrenache.com. The objectives of this European initiative are ambitious: to increase the current traffic, little more than testimonial to date, to a minimum of 25,000 UV in the American and Canadian markets.
For the correct formulation of the digital marketing plan, we start from a combined UX/SEO/PPC strategy materialized in an Initial Digital Audit, which allows us to trace the main points of optimization at web level, as well as the definition of advertising costs/returns, as well as the external linkbuilding strategy.
For the correct formulation of the digital marketing plan, we start from a combined UX/SEO/PPC strategy materialized in an Initial Digital Audit, which allows us to trace the main points of optimization at web level, as well as the definition of advertising costs/returns, as well as the external linkbuilding strategy.
The results of our Digital Audit point to multiple optimization opportunities, both SEO and UX. In collaboration with the client, we are committed to refine the website in the first term, to then continue with the development of SEO actions, and finally the landing of the push actions to attract users.
The first part of the work is framed in the redesign of our homepage, in order to polarize more effectively our linkjuice. Also, we work on the responsive version of the site, and we also take advantage to optimize our WPO, achieving a reduction of more than 8 seconds in the loading speed of the web.
This point is decisive for the implementation, since we can train someone from your team to develop everything we have identified or execute it from our offices through our team of experts and thus always establish improvement proposals.
As a result of the SEO Audit, multiple opportunities for positioning at a semantic level, currently not covered, were identified. We work on the design and content of these new sections of the website. The complete SEO tagging of the page is carried out.
Once the different optimization phases have been completed, the focus is on proactive user acquisition. To do this, we opted for the purchase of programmatic advertising on Google Display, impacting users interested in Gourmet products from USA and Canada.
The client’s traffic objectives have been more than met. The project closes the year with more than 38,000 visits and increases of more than 500% in keywords indexed in Google’s Top 10. At present the SEO traffic curve continues in healthy progression.
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