Incio » Web Analytics

We are your
WEB ANALYTICS IN BARCELONA

To know where to go we often have to understand where we come from. For this reason, at allinagency_ we develop and implement web analytics strategies focused on obtaining all the necessary information on your digital performance. All with the aim of obtaining solid and exact conclusions to improve your results.

WHAT IS WEB ANALYTICS?

Web analytics is based on a set of techniques and processes whose final objective is to obtain reliable and truthful information on the behavior of a web project.

These processes allow us to draw objective conclusions about the health status of our project, with the ultimate goal of implementing the necessary marketing improvements to improve previous results. Thus, web analysis enables the optimization wheel of our online business to be set in motion.

WHY DO IT?

If you have a digital business and you make decisions without a solid foundation of web analytics, chances are that things will not turn out as you expected.

Fortunately, the digital world offers marketers an endless amount of information that, well filtered and worked, allows minimizing risks in daily decision-making, while helping to set the key indicators to increase the return of our business. investment.

If we can’t
measure it, does not exist

All relevant information about your business,
neat and always available.

HOW WE GET IT

Through our more than 10 years of experience as a web analytics agency we have refined our own clearly defined method, which we review regularly and which we adapt according to the needs of each client:

01.
The first phase of work always begins with data collection.

To do this, we proceed to the on-site technical implementation of the different web scripts and cookies relevant to the project, as well as the inventory and cataloging of server logs.

02.
Once the phase is complete, we are ready to start working with real data.

During this phase, the different KPIs are categorized and simple data is converted into structured and valuable information.

03.
After the data structuring phase, the analysis phase begins.

During this process we obtain answers to the hypotheses raised, with the aim of drawing conclusions based on realities that allow us to draw up the improvement plan in the different channels of the digital marketing mix.