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GOOGLE SHOPPING CAMPAIGN MANAGEMENT

Gain the ability to reach audiences that are ready to buy. At alliganency_ we help you to plan high-value Google Shopping acquisition actions, always oriented to your profitability.

WHAT IS GOOGLE SHOPPING?

Google Shopping is Google’s price and product comparison engine. In combination with Product Listing Ads, it is integrated into Google Ads allowing to offer the user ads that show direct and detailed information of any product for sale in an online store.

This advertising format has currently become a great opportunity to provide visibility to our products, currently generating more than 90% of global non-corporate retail advertising traffic.

WHY USE IT?

Google Shopping has become the only advertising investment channel for most retailers worldwide, with 76.4% of the total advertising investment on the platform. All this thanks to the countless segmentation and audience definition capabilities offered by the tool, which allow us to set actions to approach our potential customer always based on the return on investment.

Likewise, Google seems determined to promote this format even more. This fact, together with the low cost of the click, makes it an ideal platform to be exploited by any ecommerce today.

Let’s go
shopping

Advertising campaigns in
Google Shopping focused on
results and a positive return on
a positive return on investment

HOW WE GET IT

After more than 10 years of experience managing campaigns in the Google Shopping environment, we have refined our own formula to achieve the objectives of each project. We have a clear method, which we review and adapt to each client’s needs:

01.

The initial part of the process, and often the most tedious (we don’t want to deceive you), will consist of technically adapting your website and your stock of products to generate the corresponding feeds that we will use in our campaign.

During this process we will also add control and tracking tags to the products and we will register in the Google Merchant Center platform.

02.

Once your products have been reviewed and are ready to be published, we draw up the appropriate betting strategy for each case.

During this process we will analyze margins and maximum recommended bets to achieve positive results.

03.

We are already on the air!

The third and last phase begins, corresponding to data analysis, betting optimization and continuous monitoring of the campaign, both from the purely advertising account management point of view, as well as the analysis of on-site behavioral data.