WOUF is a benchmark firm in accessories and urban fashion established in Barcelona. With a 100% local production marked by quality, design and functionality, and an extensive background in the retail sector, with more than 1,000 authorized points of sale around the world, the company is preparing to make the big leap to the digital environment, relying on Allinagency as a travel partner.
Everything starts with briefing sessions that lead to the need for a robust international SEO plan. This takes the form of a complete SEO audit that will help us determine the needs and next steps at all levels. .
Web performance optimization, TLD migration, implementation of digital analytics plan, and implementation of reactive/proactive recruitment actions, among the value propositions provided.
The optimization of the site’s loading speed is one of the first actions to be carried out, especially considering the impact it has on the website’s conversion rate to general sales. After the implementation of an automatic resizing technology of the graphic material of the website, implementation of CDN, code compilation, caching and migration to a new server, it is possible to reduce the page loading time by more than 90%.
We proceed to the implementation of the entire web analytics setting, which is done through Google Tag Manager. This tool will allow us a more effective control of future acquisition actions, as well as a better page loading performance.
After this phase, we proceed to migrate to a generic TLD, while applying the rest of the technical and semantic SEO developments identified in the audit.
Finally, we proceed to the implementation of the entire stock of campaigns, both reactive (Search Ads, Shopping Ads,…) and proactive (Fb Ads, Stories).
After only two months since the implementation of the improvement points collected during our initial analysis, there has been an increase of more than 50% in organic visits in international markets. The marketing actions put in place allow us to open a new channel capable of bringing an additional 35% of turnover, always with a positive ROI.
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