What’s Inbound Marketing?
Inbound Marketing or marketing of attraction is the implementation of a series of techniques aimed towards the increase of visitors to a particular web, social platform, blog, etc.
The Inbound Marketing is based upon content and follows specific guidelines set down to transform registered visits into new leads.
The content that the company is offering via online satisfies the interests of the visitors, thus generating a pull effect and curiosity along with knowledge and better understanding of the company. These users will become closer to being clients.
The funnel or workflow
Creation of organic traffic by uniting all the available content marketing strategies. Blogs, social media, e-books, newsletters, etc. We have interesting content and we share it.
To turn traffic into data base will allow you to relate to your potential clients and to know them better. Then, you’ll be able to approach them to your brand and to the time of purchase. It’s time to identify the different interests of the visitors to let them know the benefits of the products they are interested in and, also, identifying through which channels they communicate to make your product more available.
The new lead feels close to the brand that’s been providing info and when this lead is close to the decision of buying, the first option will be where they know about the benefits of the products they are interested in. Already a client. Closed.
TO WIN THE HEART
The moment to keep on satisfying your client. To keep the relationship offering the clients useful information. Not only to the people that has bought but to the ones that follow us as well. At this point we’ll create ambassadors of our brand, people that will refer us. Fans.
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